The winning formula for true sustainability in sports and entertainment
Join the movement to embed water and hydrological risks with waste and energy risks into Sustainability in Sport + Entertainment for events, tours, venues and fan engagement + achieve measured environmental results
We can help sponsorships deliver true sustainability
by addressing the challenges
- Change sustainability pledges and commitments into practical action with measured environmental results
- Broader understanding of water, waste and energy issues. For example: hydrological risks (flooding, water pollution, drought), and fan base energy usage and scope 4 emissions.
- Uncertainty in how to mitigate these threats to sponsored venues, tours or events
- Under-utilising the massive influence of sports and entertainment as drivers of positive social and environmental impact
- Feeling ‘disconnected’ from the soul of what you value as a sustainability professional, a consumer of sports and entertainment content – and as a human being
- Lack of understanding of Water and its interconnectedness with energy – and therefore carbon and climate change
Maximise the environmental benefit of sponsorship
Help ensure your event actually takes place by identifying + mitigating water, waste and energy risks in your strategies and planning
Create a lasting legacy +elevate fan engagement around events and sponsor activations through sound environmental project
Partner with world class eNGOs to intentionally use sports + entertainment
projects to achieve actual environmental results
Use multiple budget streams for sponsorships that produce positive environmental results and sponsorship benefits
At Thunderstorm Sports + Entertainment, we believe you desire to be a leader in Sustainability in your sport or branch of entertainment. To do that, you need patience, creativity and a deep understanding of environmental risks that can shut down your operations. These include risks around waste, energy and water, we can help with all of these. But we believe that water risks like flooding, drought and pollution are generally overlooked.
The problem is, water is the missing link in Sustainability in Sport + Entertainment. The negative impacts of climate change are playing out in Water – “too much, too little, too polluted”. Meanwhile budget constraints are becoming more acute, which creates anxiety and uncertainty. And you know the potential devastation that can come from extreme weather conditions – whether it is from flooding, mudslides, drought or dangerous water quality from pollution or pathogens that threaten your staff, athletes and fans.
This is why one of the primary focusses of Thunderstorm is raising the profile of Water and Hydrological Risk- to embed it into the Sustainability in Sport and Entertainment Movement through higher, qualified and aligned Standards, Partnerships and tangible environmental Projects.
We believe in helping you focus on the hidden as well as the clear risk
We package, develop + manage
partnerships
+ Projects between
1. Rights holders: sports
clubs, leagues, federations,
governing bodies; film
producers, musical artists
and festival owners
2. Global, regional and
national eNGOs and
engage further with local
eNGOs for projects
3. Brands – existing and new corporate sponsors
- Rights holders: sports clubs, leagues, federations, governing bodies; film producers, musical artists and festival owners
- Global, regional and national eNGOs and engage further with local eNGOs for projects
Brands – existing and new corporate sponsors
HOW WE DO IT? We “Focus on the Fundamentals”
PARTNERSHIP DEVELOPMENT
- Establish new – or develop existing partners into 3-way collaborations: eNGO,
Rights Holder, Brand
EMBED WATER RISKS INTO SUSTAINABILITY
- Review/embed water risks into Sustainability Standards
- Implement Climate + Water Risk Audit
(C/WRA) as a baseline for venues and events
PROJECT DEVELOPMENT
- Develop Project around elite event(s)
- Project selection with eNGO and Organising Committee for measured results and reporting
FAN + COMMUNITY ENGAGEMENT
- Develop activations around Projects, with event OC, local sports clubs, schools, universities, existing brand campaigns, etc. for participation in Projects and on-going
activations
VALUE PROPOSITION
deepen connection with fans
Bespoke opportunities
to connect with fans – your customers – around elite events with qualified environmental and sustainability projects – an area of high-importance to fans!
get Guaranteed environmental results
High-quality partners and environmental projects, implemented by proven eNGOs that generate tangible results in risk mitigation and in the protection and restoration of freshwater resources and ecosystems
delight host cities, leaders, fans & residents
Intentionally create high
sustainability standards that include water risks and measured results from projects that will have a lasting, positive impact for the local community and fans
CONTINUE TO BENEFIT FROM SPONSORSHIP MARKETING
Align with elite sports +
entertainment rights holders + event OC + tangible environmental results with reputable eNGO partners + targeted fan engagement to generate association and reputation-value for a
360° Return on Objective from your sponsorship
Case study:
In 2024, Thunderstorm was contracted by WWF Freshwater to ensure the successful launch and development of the next stage of its strategic partnership with World Rowing. We worked closely with WWF Italy, World Rowing and the Municipality of Genoa as the Host City and Organising Committee to identify, develop and carry out multiple WWF projects for Healthy Waters around the World Rowing Beach Sprint and Coastal Rowing Championships in Genoa, Italy.
As part of the Partnership, projects like a seabed clean-up, led by WWF Italy and its local NGO partner, Spazzapnea took place along the coastline where the event was held. Debris was collected, measured and reported to the Municipality towards its goals for the Port of Genoa as a Green Port – and in its efforts to stop pollution at source. On-going WWF Italy Adopt-a-Beach projects are also expanding throughout the Mediterranean and along the Italian Coastline in collaborations with the national rowing federations and the participation of local rowing clubs in collecting, measuring and reporting pollution data for local and national databases.
We also engaged with the renowned Cambridge Boathouse in Boston to integrate the WWF-World Rowing Healthy Waters Initiative into the first youth club event, the Head of the Quinobequin Regatta, just before the Head of the Charles Regatta, the largest regatta in the world.
The models we created and the Partnership Projects are now expanding to additional World Rowing Championship events in 2025 and forward.
partners and 2025-26
Does your sponsorship or event sustainability meet your fans and customers expectations?
Water pollution ranks first globally as the most serious environmental issue.
of people in all 31 countries polled believe companies should actively support policies to protect fresh water
of experts strongly agree that companies’ water programs and stewardship need to be much more integrated with other sustainability programs (e.g., climate, nature/biodiversity)
would you like more information?
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Photo credits Unsplashed.com, used under Common License acknowledgements: Rowing victory-DetlevSeyb1, Equestrian- K. Mitch Hodge, Rugby-Philippa Rose-Tite, Cycling- Rob Wingate, America’s Cup-Dale Frost; Swimmer-Brian Matangelo, Snowboarder:-Benjamin Hayward, Diving-Serena Repice-Lentini; Garden-Avery Thomas, Esports-Florian Olivo, Golf-Dan Congdon, Concert- Action Vance; WWF Seabed Clean-up-Julie King, WWF-World Rowing banner on Cambridge Boathouse: Gregory Benning; US Olympic Team, Paris Games 2024 © US Army; book spines: Digital Water- Pixabay, What about Water? Dan Congdon, Environment Cost-Aditya Chinchure
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Thunderstorm Sports + Entertainment Management is a division of Thunderstorm Venture Limited | UK Company number: 14896217
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